Effective Company Gift: Lanyards

by Andy Rives on February 8, 2010

Businesses often end up spending a lot of money on their promotion strategy. They use many marketing tools to make people identify with the company and create a recall in their minds. Irrespective of the kind of merchandising that a company uses, the main objective always is to form a positive impression on prospective customers. One such merchandising item is lanyards.

One of the most well known and effective forms of marketing at corporate events has been T-shirts displaying the logo of the company. However, lanyards, the new entrant in the promotion toolkit is quickly gaining ground. They are widely used nowadays, as people often impulsively end up reading the business’ tagline and name printed on them.

If made use of properly, lanyards prove to be very powerful marketing tools in corporate events such as industry fairs and seminars. They can be circulated among the attendees who are taking part in the event. By adding the name and year of the event on the lanyard, along with the company’s mark, you can make it serve the additional purpose of a souvenir.

Lanyards are effective gift, and also cheap. You can purchase them by dozens to give away for promotional gifts. You can also have them imprinted with your name, a company or product name, logo, or a message. They can be used as token at company events.

Lanyards hardly cost anything to the business and they are much cheaper than having t-shirts printed for the event. They are able to form a good image of the business in front of clients and constantly remind them about the brand.

Lanyards are not just inexpensive and effective in promoting a company’s brand; in fact, there are many other reasons why you should be making use of them. You can use bright colours on them without irking people’s eyes, which gives them a high visibility and attracts attention. As they can be used for several purposes like showing your ID cards, they have a high reusability value. Because of its varied uses, prospective clients can also take it home and find various uses of it, which gets visibility to your company for a long time.

Learn more about lanyards and discover some of the most effective corporate gifts you can use for your business.

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Using Pens As Corporate Gifts

by Grace Soto on February 8, 2010

Pens are small, fairly inexpensive but in respect to using them for gifts they do not get disposed of till they have been fully used, giving them a life of 1 or 2 months depending on usage. They are an ideal giveaway, because they are versatile.

Pen manufacturers would agree that the most popular ink colour these days is black ballpoint. For advertising exposure purposes, the black ballpoint pen has the best dollar for dollar advertising & market exposure value. Your clients can be constantly reminded of your business every day when you add your branding or unique company features to the pen.

Amongst sales people and office workers, black ballpens are the most preferred. Blue is next in line in popularity. Odd & interesting colors such as orange or pink can also be used, but are of little usability. They’re best for party-hire companies or children’s wear businesses. After all, practicality is the issue, so a gift pen with black or blue ink is your best option.

Imagination is the only limit when it comes to the exterior appearance of a pen. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.

For the body of the pen you should first focus on the company information you want to add and then consider the design of the body next. If you do not do this you may end up choosing a physical design that you cannot add the information you want which would defeat the original purpose.

Quality looking pens will be used by more people than cheap looking ones, so do not go too cheap when it comes to the body of the pen. Also do not use the cheapest pen interior. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. If a person gets this experience from your pens, they can associate the bad experience easily with your company. They will end with a bad impression of your company.

Good suppliers of corporate gifts should let you to purchase pens in volumes you need, in addition to the design concept of the pen body & its quality aspects we discussed.

Discover how Pen can raise your marketing now. Visit us to get some great Corporate Giftideas.

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