If you are trying to rank high in a search engine for a competitive phrase, you will need more than SEO tactics. You will need a lot of backlinks.
Backlinks are links from other websites or blogs that link to your website. Some good backlinks will do more than anything you do on your own site.
When using search engines such as Google, Yahoo, or MSN, when someone chooses to link to your site it is as if they have voted for your site. Someone valued your content enough to link to your site, thus it must be important. The more people there are visiting your site, the more obviously important it is.
Anchor text is more important than how many sites have links to your site. Anchor text is what people see when they click on a link. Search engines will see the anchor text as well. This is one way they know what your site has to offer.
Having good anchor text in your backlinks is also very important if you want to up your site traffic. You want these links to include your main keywords whenever it is possible to increase your ranks. Now that we have explained the importance of backlinks, let us investigate a few ways to get them.
People will be more likely to embed links to your site if they find it useful, interesting, and one-of-a-kind. Therefore, you should try to offer unique and controversial conent. Remember, offering well-maintained material that isn’t available elsewhere on the web is key to getting links!
To the extent possible, simplify the process of reaching your web site from other web sites. One way to do this is by offering a “Link to Us” section, with copy/paste-able html segments. Obviously you should embed keywords in the anchor text of your site.
Submitting your written articles to directories will allow them to be reprinted on other sites with a link to you in the Resource Box. Just one article could result in many backlinks. Alternatively, you could try personally contacting your niche sites and offer to write a recurring column. Another option is to arrange a trade system in which each site writes for the other, providing backlinks to each other.
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
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