Pens are small, fairly inexpensive but in respect to using them for gifts they do not get disposed of till they have been fully used, giving them a life of 1 or 2 months depending on usage. They are an ideal giveaway, because they are versatile.
Pen manufacturers would agree that the most popular ink colour these days is black ballpoint. For advertising exposure purposes, the black ballpoint pen has the best dollar for dollar advertising & market exposure value. Your clients can be constantly reminded of your business every day when you add your branding or unique company features to the pen.
Amongst sales people and office workers, black ballpens are the most preferred. Blue is next in line in popularity. Odd & interesting colors such as orange or pink can also be used, but are of little usability. They’re best for party-hire companies or children’s wear businesses. After all, practicality is the issue, so a gift pen with black or blue ink is your best option.
Imagination is the only limit when it comes to the exterior appearance of a pen. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.
For the body of the pen you should first focus on the company information you want to add and then consider the design of the body next. If you do not do this you may end up choosing a physical design that you cannot add the information you want which would defeat the original purpose.
Quality looking pens will be used by more people than cheap looking ones, so do not go too cheap when it comes to the body of the pen. Also do not use the cheapest pen interior. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. If a person gets this experience from your pens, they can associate the bad experience easily with your company. They will end with a bad impression of your company.
Good suppliers of corporate gifts should let you to purchase pens in volumes you need, in addition to the design concept of the pen body & its quality aspects we discussed.
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